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Abstract
Eco-friendly refers to goods and materials that are not detrimental to the environment. This product promotes green living and green manufacturing practices that use less or different types of resources. The paper examines the influence of factors like social media, reference groups, promotional activities, and government initiative that influence consumers buying intention towards eco-friendly product during coronavirus outbreak in Bangladesh's eco-friendly product condition. The primary goal of this study is to study the elements that influence consumers' buying intentions for eco-friendly products during the coronavirus pandemic in the perspectives of Bangladesh. The information was gathered from 205 respondents via a structured questionnaire with five-point Likert scales and multiple items. The approach of purposive sampling is applied. Frequency, mean, standard deviation, and regression analysis are used to examine the data. According to the regression analysis, the research is identify that factors social media, reference group, promotional activities, and government initiative significantly influence consumers green products purchase decision. This paper may be contributed in this green buying intention and buying decision issues. Companies can be profited knowing the influential factors of consumers’ eco-friendly products buying intention. This paper creates consciousness among environmental consumers, investigators, academicians, officials, government and greening working companies. Hence, there is an obligatory need to recognize the persuasive aspects of consumers’ eco-friendly products buying intention in order to rush into the eco-friendly products buying among all consumers to save this world for afterward generations.